Tuesday, 6 October 2009

Oasis - Advertising Poster

The poster to your right was for the promotional campaign for the album 'definitely maybe' by OASIS, as this album was released in 1994, digipacking hadn't really been introduced and wasn't until the early 2000's, therfore this poster was for the re-release of the album in 2004.
At the top of the poster is the name of the band featured in a reacurring theme they used, it features the name of the band 'OASIS' in it's own unique, white font that when featured on the black box, stands out to the audience. The name of the band is almost the largest feature on the poster, this was because by 2004 OASIS had a huge fanbase and just by the name they could easily attract the already established target audience they had created and also any music lover of the rock / alternative genre in England at the time would have been able to recognise the band's logo / name.
The next image down is the largest, it is the album cover itself with a few alterations, it is the largest image as the album is the main selling point of the poster. Having the name along side the album cover large and bold is a good inclusion as due to this album being re released after almost 10 years the newer genereation may not recognise the album cover however they can relate to the band itself.
After this we then have the information of when the album is available on sale, along with a almost review like statement below. The text appears in a very simple, white font although it is easily readable due to the size. I think that overall the poster works well, the black backdrop allows for the text and image to stand out as the centerpiece therefore looking more attractive, and the inclusion of all relevant information makes the poster very effective in what it is trying to achieve which is to sell.

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