Audience Feedback - Thoughts on Intial Ideas

Now that we have completed the initial designs for our ancillary products both the poster and digipak, we have decided that it would be a good idea to ask members of our original target audience, 16-24 year olds, about which of the designs they like the best, which In return will allow us to appeal to our target audience more effectively.

Front and back covers –The majority of the covers that we designed received positive feedback, but the two that stood out were numbers 1, 6 and 7. The main factor that led to number 6 doing so well in the vote was due to the main image, with the banner acting as the divide in a broken relationship with the jenga bricks representing the many emotions, something that really impressed members of our target audience. However the use of both black and white and colour on design number 1 really interested the target audience as they agreed like us that it helps give depth to quite a simplistic idea. Design 7 was however a clear favourite, the audience responded positively to use of jenga bricks as a backdrop with the photos positioned in front, they mentioned that the faded photos helped add depth to the piece and helped give them more of a meaning.
With the back cover, numbers 4, 6 and 7 were the favoured designs. Number 4 making use the idea of synergy between the video as it featured the bear with a suitcase as seen in the video, the audience mentioned how they enjoyed the use of the text combined with the image where the song names are seen falling from the suitcase. Number 6 was the least favourite as it was said to be too plain. Number 7 portrayed a good sense of synergy in that it features photo’s that can be seen in the video and the audience responded well to this.

Inside covers – Each design received positive feedback however the most favoured was number 3 featuring the jenga bricks across both panels as a brick wall housing a street sign with the band name Up Carey Street, although the target audience also commented on the use of photo’s in design 4 commenting that it would work well with front cover design number 7

Posters – Each poster was highlighted by different target audience members in showing us that they all had unique design features that attracted our target audience, however designs 2 and 4 received the most positive feedback. Design 2 featured an idea that had was liked previously with our front and inside covers and that was the use of the jenga bricks as a backdrop. The rest of the poster contains large text that standing out well as was noted for being the most eye catching. Design 4 was liked for it’s use of the photographs that can be seen in the video, the target audience picked up on the photo that was torn in half and they understood the message of a break up, they also enjoyed the idea of fading the back photographs to show the message of fading memories and also so that there was more emphasis on the torn photo.