Final Music Video Production

Final design for our Digipak

Above is the final design for our digipak. We were able to implement all the ideas we wanted such as the faded photos portraying the message of a fading memories. We are extremely happy with the results as we believe the digipak has a real professional look to it also we believe it portrays the bands upbeat quality as does the poster something we felt as being vital when creating the products. The fonts we believe are also very effective and the white colour stands out well from the coloured jenga bricks. The vibrant nature of the cover i believe would also work well when on the shelfs as the colours make for a very eye catching product and therefore would draw in any potential consumer. Through the developing stage we did encounter a few problems which forced us to change a few of our original ideas however we are proud with how the final digipak looks and believe it would work well when promoting our band.

Development - Producing our Digipak

1- The first step we took was to create each panel for the digipak making sure they wers the correct measurements, we then imported the picture we had took of the jenga bricks and implemented it as the background for each panel, following the same theme we used for our poster.

2- Next we created the further 2 panels required to create our net idea, we again implemented the jenga bricks as the background to

keep the flow of synergy.

3- Now that we had all of the panels we began to start creating the front cover. We imported the main photograph that featured on our poster of the two characters eating a meal. we then used the knife tool to make the photo look as though it had been torn in half. I really like the idea of synergy flowing between our promotional products as i believe it to be the best way of attracting the audience.


4- Our final stage for the front cover was to add the text. We as a group chose a font that we felt best suited and represented our band. We chose the text to be in white so that it stood out from the vibrant multicoloured background. We also positioned the text around the main image so that the focus would still be on the image, however where we have positioned the text i believe will still stand out to the audience and will be easily visible when on the shelf.

5- Our next step was to move onto the back cover of the digipak. For the back cover we implemented the song names and the dvd extras in the same white font featured on the front cover. The white colour works well as it is easily readable against the multicoloured background

6- Once we had completed the back cover we moved onto the first inside cover, where we imported the other photos that can be seen on our poster and music video. We wanted the photos to appear faded to help portray the message of a faded memory, to do this we used to transparency tool and we are extremely happy with how they turned out.

7- We then implemented a further two photographs onto the second iside cover agian using the transpanrecy tool to create the fade effect for the images.

8- Our final step was to position a few of the song lyrics next to the photographs, the lyrics can be found in the song and we believe them to be key lyrics. Again to keep with the house style we used the same white font that features on the front and back panels.

Final Design For Poster

This our final poster that we have produced to go along with the video and digipak. We are extremely happy with the outcome and we believe the images and messages portrayed in the video coinside nicely with our poster. We have included the use of the jenga bricks seen in our video as the background and infront is the photo's that can also be seen in our video. We are extremely happy with the photo's we faded and we beileve it's a great effect that helps put across the message of a 'distant memory'. We feel that the poster has a real proffesional look and due to the large text and vibrant colour we also believe it to be very eye-catching, which is an important factor when advertising. Finally we are happy that we have been able to use the same images for our poster and digipak as it is an important factor to create synergy between the ancillary products, and we have been able to keep the flow of synergy through each product.

Development - Producing Poster

1) The first step was to import the photo of the jenga bricks which we established as the background, we used the jenga bricks as they are a reacurring theme that features throughout all of our products helping towards the idea of synergy.

2) Our next step was to import the main image which we have used for the main image for our digipak, we decided to tear the image half using the lasoo tool, theis helped portray the message of a broken realtionship a message which we have portrayed throughout our products.

3) Our third step involved us importing the following further photos that feature in our video. Then using the transparency tool we faded the photos to again portray that message of a fading memory and also so that the main focus is still on the the center image.

4) Next we implemented the main titles, changing the postioning of them slightly from the original designs. We decided to have them big and bold across the top of the poster, which is a posiive thing as it will help attract potential consumers.

5) Next we added the name of the album down the side of the poster again we chose the font to be big and bold again helping to attract potential consumers.

6) We then added the informational text which shows the audience when the album is out, it was important for us to include this as the potential consumer needs to know when the album is available to buy.

7) Our final step was to to add a review at the bottom of the poster, we first drew up the stars using the shape tool then we implemented the text along side the stars. This reveiw came from our school magazine. We felt it would be a good ideas to iclude this on our poster as it highlights to the customer an expert review and will make them more interested to buy it.

Ancillary Choices

These are our final choices for our ancillary products, we are now ready to move onto producing them.

Front and Back covers:

For our front and back covers we have chosen to implement design 7. After listening to our feedback we as a group decided that this would be the best design to develop, we enjyed the fact that we have implemented images seen in the video those being the jenga bricks as the background and the photos and we believe this combination to be very effective.


Inside covers:

For our inside covers we have chosen to implement design 4 as it realtes directly to our front and back covers. The jenga bricks again are used witht the photos placed on top, we are also hoping to fade to back photos to represent that message of a fading memory. The audience feedback was also very postive and they commented on the use of lyrics of being a good idea of giving meaning to the photos.

Poster:

For the poster we have chosen design 4 again this design recived really positive feedback. We chose this design also as it realtes well to our chosen digipak ideas as they both incude the repeating theme of jenga bricks and the faded and torn photos therefore there is a great deal of synergy between our product choices a target we set out to meet.

Now we have chosen the ancillary products we are going to develop them using the Coral graphics suite.

Audience Feedback - Thoughts on Intial Ideas

Now that we have completed the initial designs for our ancillary products both the poster and digipak, we have decided that it would be a good idea to ask members of our original target audience, 16-24 year olds, about which of the designs they like the best, which In return will allow us to appeal to our target audience more effectively.

Front and back covers –The majority of the covers that we designed received positive feedback, but the two that stood out were numbers 1, 6 and 7. The main factor that led to number 6 doing so well in the vote was due to the main image, with the banner acting as the divide in a broken relationship with the jenga bricks representing the many emotions, something that really impressed members of our target audience. However the use of both black and white and colour on design number 1 really interested the target audience as they agreed like us that it helps give depth to quite a simplistic idea. Design 7 was however a clear favourite, the audience responded positively to use of jenga bricks as a backdrop with the photos positioned in front, they mentioned that the faded photos helped add depth to the piece and helped give them more of a meaning.
With the back cover, numbers 4, 6 and 7 were the favoured designs. Number 4 making use the idea of synergy between the video as it featured the bear with a suitcase as seen in the video, the audience mentioned how they enjoyed the use of the text combined with the image where the song names are seen falling from the suitcase. Number 6 was the least favourite as it was said to be too plain. Number 7 portrayed a good sense of synergy in that it features photo’s that can be seen in the video and the audience responded well to this.

Inside covers – Each design received positive feedback however the most favoured was number 3 featuring the jenga bricks across both panels as a brick wall housing a street sign with the band name Up Carey Street, although the target audience also commented on the use of photo’s in design 4 commenting that it would work well with front cover design number 7

Posters – Each poster was highlighted by different target audience members in showing us that they all had unique design features that attracted our target audience, however designs 2 and 4 received the most positive feedback. Design 2 featured an idea that had was liked previously with our front and inside covers and that was the use of the jenga bricks as a backdrop. The rest of the poster contains large text that standing out well as was noted for being the most eye catching. Design 4 was liked for it’s use of the photographs that can be seen in the video, the target audience picked up on the photo that was torn in half and they understood the message of a break up, they also enjoyed the idea of fading the back photographs to show the message of fading memories and also so that there was more emphasis on the torn photo.

Original Images - Photograps

The seven photos featured below are what we used in our music video and will be used in our ancillary products, in the video we have them flashing up on screen, edited so that they flash up on the beat of the song. We want to use them further with our poster and Digipak to help create synergy between the 3 products.

For each of the photos we took we tested different angles and lighting effects in order to create more professional looking photos, and to also create different moods and a greater atmosphere.

Further Initial Poster Ideas

These are a further two poster ideas we have designed. The first design features the jenga blocks as a backdrop to the rest of the poster, we have included the heads of the two characters from our video helping genreate synergy where potential consumers will be able to recognise who the bands work. The text used is a large font with the band name being the most prodominent stading out to the audience. The name of the album and more informational text highlighting when the album out sits just below the bands name so that the customer can see what the poster is advertising. Finally we have include a review to let the audience know a expert oppinion of the bands work.

The second is a play on words with the bands name 'Up Carey Street' the backdrop is a shot of two houses on a street, with the two characters visable in the top windows of each. One half is in colour representing a happy past as in our video and the bear is in the top window, the second half is in black and white representing a dull a unhappy present with the main character in the top window. We have chose to have the backdrop in two signifying the message of a broken message the same message we have portrayed in our video. The album name features in the middle and the band name at the bottom both in large font so that they stand out and the audience can recognise who is being advertise, although there is little informational text stating when the album is out.

From top to bottom: 4,5

Initial Poster Ideas

These are 3 intial idea that we have come up with for our poster, with each design containing different elements. The first poster has been kept very simple it will consist of a shot of the front of the house featured in our video that the two characters shared. The font of the band and album name also features on the poster letting the audience know what the poster is advertising the font is also quite large and bold to stand out to the audience and we included a review hihglighting to the consumer the quality of the band.
The second poster features the photographs that also feature in our music video, the photo at the front is torn in half portraying the message of a broken relationship, the photos that are behind will be faded highlighting them as fading memories and also to keep the attention of the consumer on the main photo. Again the band and album name feature as large font so that they stand out we have also included informational text letting the consumer know that the album is out.
The third and final design features the jenga bricks that can be seen in our music video along with the bear. The scroll between the two acts as a divide spliting a healthy reltionship (ontop) with the fully assembled jenga bricks with are the emotions, and a unhappy reltionship (below) which features the jenga brick unassembled portraying the emotions to be broken. The jenga bricks are used again as a backdrop for the text listing a few of the songs that will be on the album and also stating to the consumer that the album is out now.
Overall i believe these to be very succesful poster ideas as there is a clear link between them and the video helping create the flow of synergy.
From top to bottom: 1,2,3

Further Inside Cover Ideas

4

This idea consides with the ideas for our final front cover number 7. For this design we again have implemented the use of the jenga bricks as the background portraying a wall, infront of the jenga bricks we have positioned the many photos seen in our music video and we are hoping to fade these using the transparency tool on the coral design package. The use of both the jenga bricks and the photos helps to add to the idea of synergy between the video and the ancillary product. Finally we are also going to postion lyrics from the song next to the photos to help give an idea to the audienc of what the photos mean

Intial Inside Covers

These are the intial designs that will be used for the inside panels of our digipak. Again like the front and back cover designs we chose to include images taken from the music video helping to generate synergy; The bear, Photos and Jenga. The 3rd design is our most favoured, we chose to have jenga bricks in the from of a wall and then the bands name in the form of a street sign (relating to the bands name Up Carey Street), the two panels will then split open to reveal the Cd and Dvd. We also decided that is may be a good idea to include some of the bands instruments to make sure that the message of music isn't lost, Although we feel as though it does seem out of place and doesn't compliment the front and back cover ideas we have designed.

From top to bottom 1,2,3

Please click to enlarge and to see further description of what each cd cover represents.

Further Initial Front and Back Cover Ideas

7

For this idea we have decided to implement the use of the torn phtograph from our music video, which will feature mounted on a wall of jenga bricks. We have positioned the text of the band's name and album name around the photo as to create a frame helping to highlight and keep your eyes on the photo. For the back cover we decided to keep it quite simple. We chose to implement the use of the jenga brick wall as the background and infront of this we have the names of the songs and dvd extras. We opted to create this design as there is clear synergy between our 3 products; the video and the ancillary peices. I also believe the audience will immediatley recognise the jenga bricks as belonging to our band as they feature in all our products and are bold and vibrant.

Intial Cd Front and Back Cover Ideas

These are our inital designs for the front and back cover of our album digipak. We have aimed to include elements that are in our music video inorder to create synergy between the products, for example we have chose to incorperate; the bear, jenga blocks and finally the photos. Whilst drawing up these designs we also made sure to try and have the Band's name big and bold, so that if on shelves it would stand out the the consumer helping to promote the band more sucessfully. Aswell as takings images directly from the music video we also chose to include images that related to the band, for example; A photo of a street relating to the bands name Up Carey Street. As a group we also thought of ways to portraying the same message that is portrayed in our video of a reltionship break up, we were able to achieve this in design 6 in the form of Jenga bricks, the cover consists of the same image mirrored however in the top half representing a happy relationship the jenga bricks are together solid, in the bottom half representing sadness we chose to have the jenga bricks tumbling to show a relationship in ruins. We are happy with the desings we have generated as we believe them to be very aesthetically pleasing. After some feedback from our target audience we will move on to start creating our ancillary products on computer as a final product.

From top to bottom - 1,2,3,4,5,6

Please click to enlarge and to see further description of what each cd cover represents.

Possible Net Designs

Before moving on to creating our final digipak we decided that it would be best top first draw up a few net ideas. We then took these ideas and showed them to members of our target audience (15-24 year olds), to choose which one they like the best. After compiling the research our target audience preferred the design with 4 faces that folds on top of the CD/DVD combo, as a group we proceeded to look over the designs again and eventually we decided that we also preferred the same design. The design we have gone for (the one with the most tallies) is quite a simple and easy design to produce however we believe it will still have that professional look once produced, we decided that having something simple works best as we have had past experience creating nets and complicated designs usually ended up a disaster and didn’t have that professional look to them.

Update: Unfortunately we have encountered the problem that our net design doesn’t fit onto A3. As we are limited to A3 we have as a group decided to change the face positions. Fortunately the way we have changed them still means that our overall look of the digipak will still be the same as the original design.

Intial Thoughts For Cd Cover

As a group we have decided to throw ideas together that we think will work well as our Cd cover. Below are some of the examples that were brought up.

• Image of a street - ties in well with the name of the band
• Include images from our music video such as the bear, jenga and photos - helps create synergy between our video and cover
• Name of the band needs to be bold and eye-catching
• Use the jenga blocks as a wall for the inside covers that then opens to reveal the CD and DVD

We will now take these ideas and develop them into intial thumbnails of different possible Cd designs.

Update Editing

After completing all of our filming we are now able to move onto the editing stage. Hopefully the editing will run smoothly, and we can implement the ideas we had planned originally.

UPDATE: We are almost at the half way house with our editing and currently the editing has been a great success and we are extremely happy with the outcome.

UPDATE: Unfortunately we have ran into a few issues towards the end of our music video. Firstly we haven't got enough shots to cover the whole of the song however as a group we have come up with some new shots that can fill the 10 seconds we need to cover. Another factor we are disappointed with is that some of the shots don't appear as good and as successful as we first thought, therefore we are going to need to film again. Hopefully this will be our final film, and once we have completed the shoot we will then be able to wrap up our editing.

Day Three Filming (Final Day)

We have finally been able to wrap up our filming, in our final shoot we were able to capture the concluding shots to our production. The final takes went extremely well and we were over joyed with the shots we captured and how they looked. Everything has gone to plan and we our now finally ready to move onto editing together our music production.

Day Two Filiming

We have now finished our second day of filming whic went very well, we were able to capture the planned, required shots aswell as a few more. Although there were a few shots that we had planned which we felt didn't work as well as first thought therefore we will need to rethink these shots and resolve them on our next filming session. However due to us being able to film alot more shots than we thought we would, has ment that we should only require one more filming shoot exceeding the expectations we had for our shooting schedule.

Target Audience

Our band Up Carey Street are a typical band from the indie/rock genre which against the likes of the pop genre is a still consider quite a neiche market, attracting audiences similar to big bands like kasabian and arctic monkeys who to create music for the indie/rock genre. The general age range for this type of audience will be in the 16-24 category, a very large and popular category. Although we must consider that people of an older age may also follow the genre. In terms of gender this category attracts both male and female however the majoirty of the audience will tend to be male. Due to the band still remaining unsigned the audience will be alot smaller due to the mall fanbase therefore we must consider that the prodcuts we create will only be known by a neiche market therefore our products must really throw the band out to the consumers in the hope of generating a greater fanbase
When considering ideas for the music video and subsequent promotion packages, we need to generate ideas that will help us aim for the indie/rock genre, Us fitting the age category is a great benefit as we know what we look for and enjoy when looking at a new band, also the 16-24 age category are more likely to watch the music channles and look on the internet, thereofre they are more likely see the video. Finally, music is a large part of younger people's lives, and will more than likely be on the lookout for new music.

An update on our production

Due to fellow group members being away our filming has unfortunately come to a halt with only a short amount left to complete, we will resume filming as soon as possible and hope to have the filming completed within the following two weeks.